Episerver

Episerver's customer-centric Digital Experience Platform enables organizations to scale with best-in-class digital experiences. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising Platforms, Content Marketing, Digital Marketing, E-Commerce and E-Commerce Platforms. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Episerver is based in Nashua, New Hampshire and founded in 1994. Their site is episerver.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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