Software buying guides by industry
What to look for, what it really costs and the questions to ask in a demo. Written in plain language for small teams, with no vendor paying for a mention.
For buyers: pick software for your industry
Each guide covers the must-haves, the pricing models you will meet, red flags in demos and a short implementation plan. When you are ready, get matched with up to three vendors for free, or compare two products side by side.
Home Care Software for Small Agencies: A Practical Buyer's Guide
What a 5 to 50 caregiver agency needs from home care software, how vendors price it, and the demo red flags to watch for.
Buyer guideTrucking Dispatch Software for Small Fleets: A Buyer's Guide for 1 to 20 Trucks
How a 1 to 20 truck carrier should choose dispatch software, what to skip, how per truck pricing works, and the questions to ask.
Buyer guideConstruction Management Software for Small Contractors: What to Buy and What to Skip
How small residential and commercial contractors should evaluate construction software, from estimating to accounting integration and pricing.
Buyer guideLegal Practice Management Software for Small Law Firms: A Buyer's Guide
What solo and 2 to 15 attorney firms need from practice management software, how trust accounting rules shape the choice, and what to ask vendors.
Buyer guideProperty Management Software for Small Landlords: A Buyer's Guide
What small landlords need from rent collection, screening, maintenance and accounting software, and what it should cost.
Buyer guideChurch Management Software for Small Churches: A Buyer's Guide
What a church of 50 to 500 needs from member, giving, check-in, volunteer and accounting software, and how it is priced.
Buyer guideMedical Practice Management Software for Small Practices: A Buyer's Guide
How a practice with 1 to 10 providers should evaluate scheduling, billing, EHR fit, HIPAA, telehealth and pricing before buying.
Buyer guideRestaurant POS Software for Small Restaurants: A Buyer's Guide
How a small restaurant, cafe or food truck should compare POS hardware, software, payment fees, online ordering and the true monthly cost.
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For founders: list, launch and get traction
Practical playbooks for getting a software product in front of buyers who are deciding. See also vendor plans, the launch program and pay-per-lead buyer matches.
How to List Your Software on Review Sites (and Get Reviews That Convert)
A founder's playbook for listing software on review sites, earning honest reviews and turning the listing into a steady source of qualified buyers.
Founder guideHow to Get Traction for B2B SaaS: A Practical Path to Your First 100 Customers
A founder's roadmap for the first 100 B2B SaaS customers: narrow wedge, founder-led sales, comparison content, listings and intent channels.
Founder guideSoftware Launch Checklist: From Six Weeks Out to 30 Days After
A week-by-week software launch checklist covering positioning, assets, directories, email, launch day and the 30 days that decide whether it sticks.
Founder guideThe Best Ways to Promote Your Software on a Small Budget
A budget-first guide to the channels that actually move software sales, with a comparison table of cost, time to results and fit for your stage.
Selling software? Get in front of buyers who are deciding.
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