Pharos

Pharos enables Vendors and their Sales Rep partners to modernize their business through easy-to-use and affordable e-commerce. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list E-Commerce and Marketing, so expect those to show up in the feature set.

Pharos is based in Chantilly, Virginia. Their site is pharossuite.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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