Infinite Analytics

Here is Infinite Analytics in plain terms. AI platform that democratizes data based consumer insights for companies and individuals to analyze consumer behavior and action on it. Put simply, it is about running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Analytics, Artificial Intelligence (AI), Machine Learning, Marketing and Online Portals, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Infinite Analytics is based in Cambridge, Massachusetts and around since 2012. Their site is infiniteanalytics.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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