SpyFu

Here is SpyFu in plain terms. Competitor Keyword Research Tools for AdWords PPC & SEO. The job it does: finding the keywords, pages and backlinks that move search rankings.

The natural audience is content and growth teams. Alongside the main category they mention Advertising, Analytics, Search Engine and SEO. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

SpyFu is based in Scottsdale, Arizona. More on spyfu.com.

Our checklist for this category: data freshness, site audit depth, and what the credit limits really mean. A short pilot with your real data tells you more than any demo.

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