Strata Marketing

Strata Marketing is a provider of media software to deliver custom solutions for media professionals. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising and Marketing, so expect those to show up in the feature set. As a mid-sized product team themselves (201 to 500 people), they tend to serve customers of a similar scale best.

Strata Marketing is based in Chicago, Illinois and around since 1984. Their site is gotostrata.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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