Vyakar Inc

Vyakar is a B2B SaaS company providing services for Sales & Marketing Ops, such as Lead to Account Matching, Lead Routing & ABM Segmentation. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. Alongside the main category they mention Lead Management, Marketing, Marketing Automation and Sales Automation. As a very small company team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Vyakar Inc is based in Sunnyvale, California and around since 2018. More on vyakar.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Ask for a trial on your own data, not a canned demo.

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