AdTheorent

AdTheorent's is a machine learning technology powers predictive targeting, predictive creative, and self-learning insights. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Ad Network, Advertising, Artificial Intelligence (AI) and Machine Learning.

AdTheorent is based in New York, New York and founded in 2011. More on adtheorent.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with AdTheorent, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.