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Dynata

Dynata engages in first-party data and data services

Overview

Dynata engages in first-party data and data services. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. Alongside the main category they mention Analytics, Business Development, Market Research, Marketing and Test and Measurement. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

Dynata is based in Plano, Texas and founded in 1999. More on dynata.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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Key features

Key features
Analytics
Business Development
Market Research
Marketing

Company

Vendor / company
Dynata
Founded (year)
1999
Headquarters
Plano, Texas
Company size

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