Persosa

Persosa is a ad management product. We're connecting TV and digital experiences, allowing real-time attribution and effective consumer targeting. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Brand Marketing, Digital Marketing, Direct Marketing and Media and Entertainment. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Persosa is based in Phoenix, Arizona and around since 2016. Their site is persosa.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with Persosa, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.