Basis

Basis, formerly ‘Centro,' provides programmatic advertising and media automation software and services for enterprises. In practice that means running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. Related areas on their profile: Advertising, Cloud Data Services, Digital Media, Marketing and Marketing Automation. They are a large team, 501 to 1,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

Basis is based in Chicago, Illinois and around since 2001. You can read more at basis.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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