CallidusCloud

Callidus Software Inc provides sales effectiveness software and services. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. They also list Cloud Computing and Marketing, so expect those to show up in the feature set. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

CallidusCloud is based in Dublin, California and founded in 1996. Their site is calliduscloud.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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