OfferLogic (Acquired by Rokt)

OfferLogic is a marketing technology company that helps B2B brands reach its exclusive SMB audience. In practice that means running an online store from catalog to checkout.

The natural audience is retailers and brands. They also list Digital Media and E-Commerce, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

OfferLogic (Acquired by Rokt) is based in Waltham, Massachusetts. More on offerlogic.com.

Our checklist for this category: transaction fees, themes, and app ecosystem. Ask for a trial on your own data, not a canned demo.

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