Scala

Scala solutions deliver engaging retail experiences by connecting networks of digital signs, mobile devices and Internet-connected devices. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising Platforms and Digital Signage. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Scala is based in Malvern, Pennsylvania. More on scala.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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