Exponential

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Analytics, Big Data, Events and Mobile Advertising, so expect those to show up in the feature set. They are a large team, 501 to 1,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

Exponential is based in Emeryville, California and around since 2001. Their site is exponential.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

If you have worked with Exponential, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.