Big O Soft

Big O Soft is a software company that develops websites and mobile applications. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, Digital Marketing, E-Commerce, Marketing and Mobile Apps. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Big O Soft is based in Dover, Delaware. You can read more at bigosoft.us.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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