Yopine

SAAS, Proximity Content, Targeting & Segmentation, Mobile, Network, Crowds, Events, Public, Patented Proximity Technology. That is the short version of Yopine. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Content, Network Hardware and Wireless, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Yopine is based in Washington, District of Columbia and founded in 2012. More on yopine.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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