Turn

Turn is a data management platform for ad buyers to automate planning and buying in digital media. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising, Data Management and Marketing. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Turn is based in Redwood City, California and founded in 2004. Their site is turn.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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