ContentTools

SAAS to Create Interactive Content for Publishers and Marketers. That is the short version of ContentTools. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising and Marketing. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

ContentTools is based in Louisville, Kentucky and around since 2014. Their site is contenttools.co.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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