RainKing

RainKing is a marketing system that supports sales teams with enterprise leads, customer leads and marketing in the IT sector. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Information Services and Small and Medium Businesses, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

RainKing is based in Bethesda, Maryland and around since 2007. More on rainkingonline.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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