Amplifinity
Amplifinity develops referral software that automates the referral tracking and management of B2B customer...
Overview
Amplifinity develops referral software that automates the referral tracking and management of B2B customer and partner referral programs. Put simply, it is about turning site visitors and form fills into contacts you can actually follow up with.
Who is it for? Mostly marketing and sales teams. They also list Brand Marketing, Lead Generation and Marketing Automation, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.
Amplifinity is based in Ann Arbor, Michigan and founded in 2008. Their site is amplifinity.com.
Our checklist for this category: how leads flow into your CRM and what happens to duplicates. A short pilot with your real data tells you more than any demo.
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Key features
Lead Generation
Marketing Automation
Company
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