AgYield

AgYield uses the guesswork of a marketing campaign and sales control mechanisms to establish productivity. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Agriculture, Farming and Risk Management, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

AgYield is based in Oak Brook, Illinois. Their site is agyield.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with AgYield, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.