Infinata

Infinata Inc., a provider of marketing analytics software for electronic customer relationship management. In practice that means running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Analytics, Electronics and Marketing. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Infinata is based in Boston, Massachusetts and around since 2000. More on infinata.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with Infinata, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.