Light Reaction

Light Reaction is the first company of its kind to a mobile-first performance marketing company. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Light Reaction is based in New York, New York and around since 2015. Their site is lightreaction.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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