Path.IO

Path.IO offers a platform for customer segmentation, lead tracking, and targeted customer communication. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Email and Marketing, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Path.IO is based in Minneapolis, Minnesota and around since 2013. You can read more at path.io.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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