Ancor

Ancor Information Management provides mail commingling, postal logistics, address validation, IMb tracking, and dest-entry transport. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Analytics, Data Integration, Data Management, Logistics and Marketing, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

Ancor is based in Troy, Michigan. More on weareancor.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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