Essent

Essent offers fully integrated business management software solutions and services for process-intensive and promotional product industries. Put simply, it is about designing and building websites and web apps.

The natural audience is companies that need a site that works and ranks. Alongside the main category they mention Consulting and Web Development. As a small company team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Essent is based in Bethlehem, Pennsylvania. More on essent.com.

Our checklist for this category: portfolio, CMS choice, and who maintains it afterwards. A short pilot with your real data tells you more than any demo.

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