Traction

Traction is an online marketer focused on building a better brand for its clients. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. Related areas on their profile: Content Marketing, Digital Marketing, Marketing Automation and Video Streaming. As a small company team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Traction is based in San Francisco, California and founded in 2014. Their site is tractionlabsmedia.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

If you have worked with Traction, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.