dataxu

Dataxu is a software company that helps marketing professionals use data to improve their advertising. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Ad Targeting, Advertising, Analytics, Big Data and Data Visualization. They are a mid-sized team, 201 to 500 people, which usually shapes who they work with.

dataxu is based in Boston, Massachusetts and founded in 2009. Their site is dataxu.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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