Textbetter

Textbetter offers a business texting solution that sends and receives texts from an existing landline number. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Developer APIs and Marketing, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Textbetter is based in Aurora, Nebraska. More on textbetter.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

If you have worked with Textbetter, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.