BrandTotal

Here is BrandTotal in plain terms. Agile Marketing Intelligence. Uncover your competition's marketing strategy and get the better of them. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Artificial Intelligence (AI), Machine Learning and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

BrandTotal is based in New York, New York. More on brandtotal.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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