Adder

Adder is a location data analytics platform for smart cities, logistics operators, out of home advertisers, and more. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Ad Retargeting, Ad Targeting, Advertising, Analytics and Database. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Adder is based in Louisville, Kentucky and around since 2017. Their site is adder.io.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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