98Strong

Here is 98Strong in plain terms. A premium influential network, 98Strong is a growing community of NCAA student athletes that delivers KPI-driven results. The job it does: running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Marketing, Sponsorship and Sports. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

98Strong is based in Princeton, New Jersey and around since 2021. You can read more at 98strong.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

If you have worked with 98Strong, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.