Incentive Targeting

Incentive Targeting offers a software-as-a-service platform for promotional campaigns in the grocery industry. Put simply, it is about running campaigns, content and ads for clients who do not have an in-house team.

It makes the most sense for small and mid-sized businesses. Related areas on their profile: Advertising, E-Commerce, Public Relations and Retail. As a small company team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Incentive Targeting is based in Cambridge, Massachusetts and around since 2007. Their site is incentivetargeting.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

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