true anthem

True Anthem is an AI-Powered Content Distribution Platform for publishers and media companies. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Analytics, Artificial Intelligence (AI), Content Marketing, Digital Media and Marketing Automation. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

true anthem is based in San Francisco, California and founded in 2008. Their site is trueanthem.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

If you have worked with true anthem, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.