Zemanta

Zemanta develops enterprise software for native advertising. Brands use the Zemanta One platform to execute their global native ad spend. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Content Discovery, Content Marketing and Native Advertising, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Zemanta is based in New York, New York. Their site is zemanta.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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