AnyRoad

The leading experiential marketing platform. That is the short version of AnyRoad. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Big Data and Marketing, so expect those to show up in the feature set. They are a mid-sized team, 51 to 200 people, which usually shapes who they work with.

AnyRoad is based in San Francisco, California. More on anyroad.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

The facts above come from public company records. The score will come from people like you. Used AnyRoad? Rate it.