BlueCava

BlueCava employs multiscreen identification and targeting technologies to provide consumer activity data to large brands. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

BlueCava is based in Irvine, California. Their site is bluecava.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with BlueCava, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.