AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Developer Tools, Mobile and Mobile Apps. As a large product team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

AppLovin is based in Palo Alto, California and around since 2012. You can read more at applovin.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with AppLovin, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.