provenance

The leading sustainability communications and data platform for e-commerce. Powering sustainability claims you can trust. That is the short version of provenance. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. Alongside the main category they mention Artificial Intelligence (AI), Blockchain, Brand Marketing, Consumer Goods and E-Commerce Platforms. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

provenance is based in London, England and around since 2013. More on provenance.org.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with provenance, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.