Optrua

Optrua works in crm, which is about keeping every contact, deal and follow-up in one place so nothing slips. They have not published a longer description, so we lean on what their category usually involves.

The natural audience is sales teams and founders who are tired of spreadsheets. They also list Artificial Intelligence (AI), Business Development, Consulting and CRM, so expect those to show up in the feature set.

Optrua is based in Holladay, Tennessee. More on optrua.com.

Before you commit, look at pipeline stages, email sync, mobile app, and what reporting costs extra. Get the renewal terms in writing before the first invoice.

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