121nexus

121nexus offers cloud-based track and trace solutions, integrated with product packaging, for biomedical manufacturers. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Alongside the main category they mention Direct Marketing, Health Diagnostics, Manufacturing, Personalization and Politics. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

121nexus is based in Cambridge, Massachusetts and founded in 2011. You can read more at 121nexus.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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