Nolinio

Here is Nolinio in plain terms. A sales platform for making sales reps more productive, delivering quantitative marketing insights and winning with your buyers. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Analytics and Marketing, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Nolinio is based in Lancaster, Pennsylvania. You can read more at nolinio.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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