Uplify

Uplify is building the infrastructure layer for AI-powered influencer marketing. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Advertising Platforms, Analytics, Artificial Intelligence (AI) and Video Advertising. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Uplify is based in Wilmington, Delaware and around since 2021. More on uplify.app.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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