Enterprise Systems Associates

Enterprise Systems Associates provides solutions that optimize the time, effort and machine resources taken by daily IT tasks. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list IT Infrastructure, Marketing, Web Design and Web Development, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Enterprise Systems Associates is based in Orlando, Florida. More on esaigroup.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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