Inneractive

Inneractive is an independent automated mobile ad marketplace focused on powering native and video ads. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Ad Exchange, Advertising, Marketing, Marketplace and Mobile Advertising, so expect those to show up in the feature set. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Inneractive is based in New York, New York and founded in 2007. Their site is inner-active.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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