ZipfWorks

ZipfWorks is a media lab. We ideate, design and scale a network of innovative shopping applications that help millions of consumers. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising, E-Commerce and Marketing. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

ZipfWorks is based in Santa Monica, California. Their site is zipfworks.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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