GivePlay

Here is GivePlay in plain terms. SaaS, Mobile App, Sales Promo, Rewards, Engagement, B2B2C. In practice that means running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. Related areas on their profile: B2C, Brand Marketing, Digital Marketing, Mobile Payments and Peer to Peer. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

GivePlay is based in San Francisco, California and founded in 2021. You can read more at giveplay.com.

Things worth asking about: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

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