Apollo ID

Apollo ID is an all-in-one, data-centric platform automating and powering loyalty. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Analytics, Data Collection and Labeling, Marketing, Payments and Point of Sale, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Apollo ID is based in New York, New York. More on apollo.id.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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