AdForge

AdForge is re-inventing ad-serving technology and programmatic purchasing with an all-in-one, next-gen platform for publishers. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Ad Network, Advertising and Publishing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

AdForge is based in Emeryville, California and around since 2014. More on adforgeinc.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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